GOOGLE
ADS
Southern Ontario's Trades Marketing Agency

More Calls.
More Jobs.
From Google.

We run Google Ads and local SEO campaigns built exclusively for roofers, plumbers, HVAC techs, electricians, landscapers, and other trades businesses in Southern Ontario. No fluff. No confusing reports. Just more booked jobs.

✓ Fully Trades-Focused ✓ No Long-Term Contracts ✓ Free Strategy Call ✓ Real Results or Honest Talk
Google Ads
Primary channel we use to generate leads
100%
Focused on trades & home service businesses only
0
Long-term contracts — month to month, always
1
Metric that matters — cost per booked job
The Problem

Most marketing
doesn't work for
the trades.

You're good at your trade. You show up, do the work, and stand behind it. But getting a consistent flow of new customers is a different skill — and most marketing agencies aren't built for businesses like yours.

Talk to Us
01

The phone doesn't ring enough

Work comes in waves — busy for a few weeks, then quiet. Without a reliable source of new leads, you're always one slow month away from a cash flow problem.

02

You've spent money on marketing that went nowhere

Home advisor. Door hangers. Social media. Maybe even an agency. The spend was real but the return wasn't. At some point it just feels like burning money.

03

Agencies don't understand your business

You've talked to marketing people who want to run Instagram campaigns for a plumbing company. They don't know your trade. It wastes your time.

04

You can't track what's actually working

You get a monthly report full of impressions and reach numbers, but no clear answer to the question that matters: how many jobs did this produce?

What We Do Differently

Campaigns built around
booked jobs,
not website traffic.

Google Ads, when done right, is the most direct path between a customer searching for your service and your phone ringing. That's what we focus on — nothing more, nothing less.

01

Intent-based targeting

We target people actively searching for exactly what you do — in your service area, right now. Not general audiences. People with a job to give.

Result: Qualified calls, not curiosity clicks
02

Trade-specific campaign structure

We build campaigns around how people actually search for your trade — service calls, emergency work, and seasonal demand cycles specific to your area.

Result: Lower cost per lead, higher close rate
03

Reporting you'll actually understand

We track calls, form submissions, and cost per lead — and report those numbers in plain language. No dashboards full of metrics that don't matter.

Result: You always know what you're getting
SERVICES
What We Do

Our Services

Everything focused on one thing: getting your phone to ring with real customers.

01
Core Service

Google Ads Management

We build, run, and continuously improve your Google Ads campaigns. Keyword research, ad writing, bid management, negative keywords, landing page alignment — the full picture, handled.

Result: Qualified calls, not curiosity clicks

  • Intent-based keyword targeting
  • Ad copy written for trades customers
  • Ongoing bid & budget optimisation
  • Negative keyword management
  • Monthly performance reports
Get Started
02
High Impact

Lead Generation Systems

Getting clicks is step one. Converting them into calls is where most campaigns fall apart. We build the full system — landing pages, call routing, and follow-up sequences.

Result: More calls from your existing traffic

  • High-converting landing pages
  • Click-to-call setup and tracking
  • Lead capture form optimisation
  • Automated follow-up sequences
  • A/B testing and iteration
Get Started
03
Foundation

Local SEO

Get your business showing up in Google Maps and local search for your trade and service area. The work that keeps producing results long after you stop paying for clicks.

Result: Long-term organic lead growth

  • Google Business Profile optimisation
  • Local keyword & citation strategy
  • Service area page creation
  • Review generation system
  • Monthly ranking reports
Get Started
04
Included

Conversion Tracking

We set up call tracking, form tracking, and attribution so you know exactly which ads and keywords are producing real jobs. No more guessing what's working.

Result: Complete clarity on ROI

  • Call tracking and recording
  • Form submission attribution
  • Google Analytics 4 setup
  • Revenue-per-channel reporting
  • Plain-language monthly summaries
Get Started
How It Works

From first call
to leads in your inbox

30 min
Step 01
Discovery Call

We learn your trade, service area, best jobs, and what you've tried before. No sales pitch — just an honest conversation about whether we're the right fit.

You'll leave with a clear picture of where you stand on Google and what it would take to improve.

Week 1
Step 02
Audit & Plan

We audit your Google presence, your competitors, and the exact search terms customers use to find contractors like you in your area.

You get a real diagnosis — not a generic checklist, but a specific breakdown of your opportunity.

Weeks 2–3
Step 03
Launch

Campaigns go live. Landing pages built. Call tracking activated. We monitor closely and make rapid adjustments based on real data.

The heavy lifting happens here. You focus on running your business — we handle this.

Month 2+
Step 04
Grow & Report

Monthly reports in plain language — calls generated, cost per lead, what's working. We scale what produces results.

Your growth is the only measure we care about. The reporting proves it.

Why Blue Collar Media

We don't run ads
for everybody.
Just you.

We're a focused agency that works exclusively with contractors and home service businesses in Southern Ontario. Your success is directly tied to ours — month to month, no contracts.

Work With Us

Built for the trades only

No retail, no restaurants, no tech startups. Only contractors and home service businesses. That focus makes us better at it.

We count calls, not clicks

Our only KPI is whether your phone rings with a qualified customer ready to book. Everything else is noise.

Plain English always

No marketing jargon. No mystery reports. We tell you exactly what we're doing and why, in language that makes sense to a business owner.

Southern Ontario focused

Barrie. Collingwood. Orillia. Wasaga Beach. Orangeville. We know the local market, competition, and search behaviour.

No long-term contracts

Month-to-month only. You stay because the results are there, not because you're locked in.

One agency, total focus

We keep our client roster intentionally small. Every client gets real attention from senior people who know trades marketing.

Only trades businesses

No retail. No restaurants. Trades only — that focus makes us measurably better.

Results measured in jobs

Not impressions. Not clicks. If your phone isn't ringing with qualified leads, the campaign isn't working.

Month-to-month always

No 12-month commitments. You stay because the results are there, not because you're locked in.

Straight From the Job Site

What contractors
are saying

"Calls within weeks"

"We started getting calls within weeks. My Google profile was a mess before — now we're showing up for searches I never even thought of. The phone actually rings now."
M

Mike T.

Roofing Contractor · Barrie, ON

"Finally gets contractors"

"Finally someone who actually understands contractors. They don't talk to me like I need to understand SEO — they just tell me what they're doing and show me the results."
J

Jason K.

Plumber · Collingwood, ON

"Leads are real"

"I wasted money on two other agencies before. Blue Collar Media is different. They're upfront, do what they say, and the leads are real. Quality customers calling for real jobs."
D

Dave P.

HVAC Technician · Orillia, ON

"Booked 3 weeks out"

"I'm now booked out 3 weeks in my busiest season. First time that's happened. I used to slow down every spring — that changed this year."
C

Chris R.

Landscaper · Wasaga Beach, ON

"Google calls every week"

"As an electrician I always relied on referrals. Now I'm getting calls from Google every single week from customers I never would have reached otherwise."
S

Steve M.

Electrician · Orangeville, ON

"Customers just show up"

"They handle everything. I don't have to think about it. New customers just show up. That's what I needed — someone to handle the internet stuff so I can run my crew."
FREE CALL
Ready to Grow?

Stop Leaving Jobs
On The Table.

Every day competitors are getting calls from Google that should be going to you. One free 30-minute call is all it takes to find out exactly how to fix that.

✓ Free 30-min strategy call✓ No long-term contracts✓ Trades businesses only✓ Real results or honest conversation
Get in Touch

Let's talk
about your
business.

Fill out the form and we'll reach out within one business day to book your free strategy call. No sales pressure — just an honest conversation.

Service AreaSouthern Ontario, Canada
Response TimeWithin one business day
First Step30-min discovery call, no cost

We respond within one business day.
No unsolicited follow-ups.

Message received.

We'll review your details and reach out within one business day to schedule your discovery call.